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This week we conducted research on music artists of a similar genre to our chosen artist - Joni Payne - and studied their music videos, looking for similarities and differences between them.
To do this we decided the genre of the song Hold Ya, which we are using for our music video, is alternative pop. We then used Spotify and YouTube to research different artists of the same genre and their music videos, analysing the use of camera, props, sets, costumes and more.
Each person in our group studied a different artist and looked at 2-3 videos each.
Personally, I looked at the solo artist Jorja Smith. She is similar to Joni Payne in that she is also a female solo singer whose songs are a similar style of soulful pop with jazzy beats.
The results of our findings are recorded in the Prezi below :
We found various aspects that were present in all 11 videos that we researched - such as lots of close-up and tracking shots, minimal makeup and a lip-syncing element.
To do this we decided the genre of the song Hold Ya, which we are using for our music video, is alternative pop. We then used Spotify and YouTube to research different artists of the same genre and their music videos, analysing the use of camera, props, sets, costumes and more.
Each person in our group studied a different artist and looked at 2-3 videos each.
Personally, I looked at the solo artist Jorja Smith. She is similar to Joni Payne in that she is also a female solo singer whose songs are a similar style of soulful pop with jazzy beats.
The results of our findings are recorded in the Prezi below :
We found various aspects that were present in all 11 videos that we researched - such as lots of close-up and tracking shots, minimal makeup and a lip-syncing element.
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