Planning and Research for Music Video

In the lessons this week we have continued preparing a treatment in order to pitch two ideas to Luke, our favourite one and then one back up.

We spent some lessons researching locations. We want to have a location in the Hold Ya video to keep it interesting instead of setting it all in the studio. We did some research on fun, bright, preferably pink locations in London. We found one place called Frank's Café that has amazing pink stairs and a pink room as well as a rooftop garden.

I emailed them to find out more info about the possibility of filming there, but they said it would be £300 per hour + VAT and we all agreed that that would be too expensive. 

We were also looking at locations for the back up idea, an indie rock performance. Since the majority of it is just shots of the performance, we knew it was important to have a cool setting to keep the video interesting. We researched various options - at one point we all thought a beach would be a great idea but quickly realised that it would be very tricky to pull off - you are very dependent on the weather when filming on an exposed beach and since we will be filming in November it will be freezing cold and probably raining. It would therefore be difficult to keep the cast and crew happy and energetic and create a successful video. We also considered the possibility of filming their performance on top of a bus, but after looking into it we discovered that this would be far too expensive, around the £500 mark. Eventually we decided that the Ewhurst brickworks, an abandoned area near our school in the forest, would be a cool place to shoot it. It is also really close to our school thus accessible and it would be easy to get all the equipment and the cast there. Thus we settled on this location to pitch to Luke. 

We are still thinking about the location options for Hold Ya but think that after pitching to Luke we may have a clearer idea on where we want to film one of the strands and maybe he will give us some good ideas. 

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