Changes Made to Our Products After the Focus Group
We used some of the feedback given to us on the focus group to improve our products.
However we are happy with our music video and do not have time to reshoot anything anyway so we are leaving the music video as it is, and only changing the digipak and website.
Digipak
- We re-took the photos, this time using natural light rather than brightly coloured lighting.
- We kept the new fairly natural and relaxed, with minimal makeup and a simple outfit. This means that our digipak looks similar to our video and website.
Website
- For the website photos, we took them all in colour rather than black and white
- We added an about page and more articles about the artist.
- We took photos that had the same aesthetic and mood to the digipak photos
- Once again, we took them with natural lighting - no bright/neon lights as this is too 'dancey'.
However we are happy with our music video and do not have time to reshoot anything anyway so we are leaving the music video as it is, and only changing the digipak and website.
Digipak
- We re-took the photos, this time using natural light rather than brightly coloured lighting.
- We kept the new fairly natural and relaxed, with minimal makeup and a simple outfit. This means that our digipak looks similar to our video and website.
Website
- For the website photos, we took them all in colour rather than black and white
- We added an about page and more articles about the artist.
- We took photos that had the same aesthetic and mood to the digipak photos
- Once again, we took them with natural lighting - no bright/neon lights as this is too 'dancey'.
THE DIGIPAK BEFORE THE FOCUS GROUP
DIGIPAK AFTER THE FOCUS GROUP
WEBSITE AFTER THE FOCUS GROUP






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